Home Staging That Looks Like the Magazines

Laurie McClain December 1, 2023


Home staging has long been the secret weapon of savvy realtors and homeowners looking to make the best impression on potential buyers. It’s the magic touch that transforms an ordinary space into something extraordinary. When stepping into a well-staged home, potential buyers often feel as if they've stepped into the glossy pages of a luxury magazine. According to the National Association of Realtors, 58% of buyers' agents noted that home staging impacted most buyers' perception of a home most of the time. So, how can you ensure your home looks straight out of a magazine’s pages? Cielo Rancho Santa Fe realtor Laurie McClain has all the answers to your burning questions. Let's dive in.

Defining home staging

Home staging is an art that enhances the aesthetic appeal of a property to captivate as many potential buyers as possible. Often, this involves decluttering, adding or rearranging furniture, and applying a fresh coat of paint.

The significance of home staging

Home staging is pivotal in the real estate market because it allows prospective buyers to envision themselves in the space, ultimately leading to faster sales and more money for the seller. A well-staged home influences most buyers, and staging can significantly enhance a home's selling price. A professionally staged home exudes curb appeal, warmth, and the "move-in ready" feeling buyers seek.

Exploring staging strategies

When it comes to home staging options, you can either choose DIY home staging tips or hire a professional stager. DIY efforts involve personal touches like pulling furniture away from walls to make a room feel spacious, adding throw pillows to the living room, or hanging neutral-toned curtains to invite in more natural light. However, hiring a professional is a beneficial move for sellers unfamiliar with interior design or those lacking the time. These experts will streamline the staging process, sometimes even opting to rent furniture to accentuate spaces like the dining room, master bedroom, and outdoor living areas.

Whatever the choice, it's crucial to ensure that personal photographs and items are stored away and the whole house, from the front door to the finished basement or attic, is thoughtfully staged, enticing future buyers.

What's the secret to staging for photographs?

Pictures are potential buyers' first impressions and must be captivating. To start, ensure all the lights are on, creating a warm, inviting atmosphere. Aim for more natural light by pulling back curtains and taking photos during the day when the sun is at its brightest. Remove personal items, such as family photographs or children's drawings, to create a neutral environment. Focus on each room's best features, from the living room's hardwood floors to the spaciousness of the finished attic, and make sure they shine in photographs.

Tips from home staging masters

The art of decluttering

At the core of every well-staged home is the principle of decluttering. Real estate agents universally agree that a tidy space is more inviting and allows potential buyers to envision their own belongings in the space. Clear out unnecessary furniture, especially in primary areas like the living room and dining room. Storage space is a huge selling point, and empty closets and shelves allow buyers to fully appreciate the space available. Less truly is more when preparing your home for viewings.

Embrace a deep clean

A home that sparkles and shines suggests to buyers that the property has been well-maintained. Pay close attention to frequently overlooked areas like the grout between tiles or hardwood floors, which may benefit from a polish. In bathrooms, hang a white shower curtain for a crisp, clean look, and ensure the toilet seat is always down. These small touches show attention to detail — a quality buyers deeply appreciate.

Attend to any repairs

Every home tells a story, but when selling, it's best to smooth out the narrative. Patch holes, repair minor damages, and give walls a fresh coat of paint. Although simple, these home staging tips can drastically elevate your home's appeal, reinforcing its move-in-ready allure.

Making it everyone's home

While personal photographs and family portraits have treasured spots in your heart, they’re best kept hidden away during viewings. Prospective buyers should be able to imagine their own lives in the space without being swayed by your style or memories. Put away family photos and personal items, creating a neutral backdrop where future buyers can envision their own stories unfolding.

Stay neutral with colors

While you might love that vibrant red dining room, most buyers prefer neutral tones that offer a blank canvas. Soft grays, beiges, and whites brighten up a space and allow prospective buyers to project their own design ideas into each room.

Furniture that flatters

Sometimes, it's not about what you have but how you place it. Pull furniture away from walls to make rooms feel more expansive. Consider renting specific pieces if needed, especially if they enhance the overall aesthetic of a room or highlight a particular feature.

Define each room's purpose

Every space in your home should have a clear and defined purpose. Transform that finished attic into a cozy reading nook or the basement into an entertainment room. Clearly defining spaces helps potential buyers understand the home's flow and how they can utilize each area.

First impressions last

Your home's exterior sets the stage for what's inside. Improve your home’s curb appeal by sprucing up the front door, adding potted plants, or adding or re-arranging outdoor furniture. A well-maintained facade tells buyers that the inside of the house is just as captivating.

From the first glance at online listings to the moment they step through the front door, your home staging efforts lay the foundation for potential buyers to fall in love. By incorporating these tips, you're not only preparing your home for sale but are also cultivating an environment where dreams of a new beginning feel within reach.

The don'ts of home staging

While it might be tempting to highlight every corner of your home, resist overcrowding spaces. For instance, a dining room table cluttered with table lamps and unnecessary furniture can make the area feel cramped rather than inviting. Remember, the goal is to create a universally appealing backdrop where potential buyers can see the canvas of their future.

Home staging: Your burning questions answered

Where does the furniture go post-staging?

Once the home staging process is complete and the house is sold, the furniture, especially if rented, is returned to the home staging service or company. Professional home stagers often partner with furniture rental companies, making the process seamless. If you've purchased items specifically for staging, you can choose to sell them, incorporate them into your new home, or offer them to the home's new owners as part of the sale.

Home staging vs. interior design: What's the difference?

While home staging and interior design focus on enhancing a home's aesthetics, their objectives differ. Home staging is about creating a neutral, universally appealing environment for potential buyers. It's a marketing strategy to sell a house faster and often at a higher price. Interior design, on the other hand, is tailored to the homeowner's personal style and day-to-day needs, creating a space that reflects their personality and lifestyle. It's about making a house a personalized home.

Navigating the world of home staging can be complex, but with the right guidance and understanding, it can be a rewarding journey. Every decision, from the front door's fresh coat of paint to the throw pillow on the guest bedroom's chair, is a step toward securing the best deal for your cherished home.

Work with Laurie McClain to sell your home

With a 40-year legacy in real estate, Laurie McClain stands unparalleled, navigating Southern California's luxurious real estate market with unmatched expertise and integrity, most notably shining in San Diego's elite communities and amassing over $1.1 billion in transactions. If you're looking at homes for sale in Cielo Rancho Santa Fe, need a home valuation, or want to know more about staging your home to sell, contact Laurie McClain today.




Work With Laurie

Her in-depth understanding of quality design and plan execution is fundamental in the sales and marketing of high-end residential real estate and enables her to effectively communicate with the most sophisticated and demanding clientele.